At Lum Chang Brandsbridge Pte Ltd (“Lum Chang Brandsbridge”, “LCBB”, “we”, “our” or “us”), we recognise the importance of protecting the privacy and personal data of our clients, website visitors, business partners, suppliers, contractors, job applicants, and other individuals who interact with us.
This Privacy Policy explains how we collect, use, disclose, process, store, transfer, and safeguard your personal data when you visit our website, submit an enquiry, communicate with our team, engage our services, apply for career opportunities, or interact with us in connection with our business operations.
This Privacy Policy is intended to support our compliance with the Personal Data Protection Act 2012 of Singapore, including any applicable amendments, regulations, advisory guidelines, and other relevant personal data protection requirements.
By using our website, submitting your personal data to us, communicating with us, or continuing to interact with us, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Data We May Collect
We may collect personal data directly from you, from your organisation, from our website, from business communications, or from other lawful sources when you interact with us.
The types of personal data we may collect include:
- Full name
- Company name
- Job title or designation
- Email address
- Contact number
- Business address
- Billing address
- Project location or site address
- Enquiry details
- Service requirements
- Project brief, tender information, design requirements, drawings, floor plans, site photos, or related documents
- Communication records between you and our team
- Quotation, proposal, invoice, contract, purchase order, and payment-related information
- Website usage data, such as IP address, browser type, device information, pages visited, time spent on the website, and interaction data
- Marketing preferences and communication preferences
- Information submitted through contact forms, enquiry forms, email, phone calls, WhatsApp, social media channels, or other communication platforms
- Any other information you voluntarily provide to us
For job applicants, we may also collect:
- Resume or CV
- Employment history
- Education background
- Professional qualifications
- Portfolio or project experience
- References, where applicable
- Expected salary
- Availability or notice period
- Other information submitted as part of the recruitment process
We will only collect personal data that is necessary, relevant, and appropriate for the purposes stated in this Privacy Policy.
2. How We Collect Your Personal Data
We may collect your personal data when you submit an enquiry form on our website, contact us by phone, email, WhatsApp, social media, or other communication channels, request a quotation, proposal, consultation, or project discussion, or engage us for retail, commercial, interior fit-out, furniture fabrication, maintenance, construction coordination, project management, or related services.
We may also collect your personal data when you visit our website, interact with our online advertisements, subscribe to updates, attend meetings, participate in site visits, submit project briefs, provide business documents, respond to recruitment opportunities, or communicate with our employees and representatives.
In some cases, we may receive your personal data from your employer, colleagues, authorised representatives, business partners, referrals, public business directories, suppliers, contractors, consultants, landlords, building management teams, mall management teams, or other lawful sources.
Where personal data is provided to us by a third party, we will process such personal data only where there is a valid basis to do so under applicable laws and business requirements.
3. Purpose of Collecting, Using, and Disclosing Personal Data
We collect, use, disclose, and process your personal data for business, operational, administrative, marketing, recruitment, legal, and compliance-related purposes.
This includes responding to your enquiries, understanding your project requirements, preparing quotations and proposals, arranging meetings and site visits, managing project coordination, providing our services, communicating with clients and project stakeholders, processing contracts, managing purchase orders, handling invoices and payments, improving our website, and supporting our overall business operations.
We may also use your personal data to manage client relationships, coordinate with contractors, consultants, suppliers, and project partners, process service requests, monitor project progress, handle after-service support, manage maintenance arrangements, maintain records, and fulfil our contractual obligations.
Your personal data may also be processed for internal reporting, audit purposes, accounting, tax, risk management, insurance, legal compliance, fraud prevention, security protection, dispute resolution, and the protection of our legitimate business interests.
For job applicants, we may use personal data to assess suitability for employment, verify qualifications or experience, arrange interviews, conduct reference checks where applicable, communicate about job opportunities, and manage recruitment records.
Where consent is required under applicable law, we will seek your consent before collecting, using, or disclosing your personal data for the relevant purposes.
4. Mandatory and Voluntary Personal Data
Certain personal data may be required for us to respond to your enquiry, prepare a quotation, provide our services, process a transaction, assess a job application, manage a project, or comply with legal, regulatory, contractual, accounting, or operational requirements.
Where the provision of personal data is required, failure to provide such information may affect our ability to respond to your request, prepare a proposal, provide accurate advice, proceed with a project, process payment, manage a business relationship, or assess your application.
Where personal data is provided voluntarily, you may choose whether to provide it. However, if the information is relevant to your enquiry, project, service request, or employment application, failure to provide it may limit the quality, accuracy, or completeness of our response.
5. Consent
By submitting your personal data to us, communicating with us, using our website, engaging our services, applying for career opportunities, or continuing to interact with us, you consent to the collection, use, disclosure, and processing of your personal data for the purposes stated in this Privacy Policy, unless otherwise required or permitted by law.
In certain situations, consent may be deemed to have been given where you voluntarily provide personal data to us for a particular purpose, and it is reasonable for us to use or disclose the data for that purpose.
We may also collect, use, or disclose personal data without consent where permitted or required under applicable laws, including where necessary for legal compliance, legitimate business purposes, contractual performance, protection of rights, investigation, dispute resolution, or other lawful grounds.
6. Website, Cookies, and Tracking Technologies
Our website may use cookies and similar technologies to improve your browsing experience, support website functionality, analyse website traffic, understand visitor behaviour, and improve the quality of our online content.
Cookies may help us remember browsing preferences, measure page performance, identify frequently visited pages, improve website structure, and support digital marketing activities such as campaign tracking and remarketing.
We may use tools such as Google Analytics, Meta Pixel, LinkedIn Insight Tag, or similar platforms to understand website activity and improve our digital marketing performance. These tools may collect information about your interaction with our website, advertisements, and online content.
You may disable or manage cookies through your browser settings. However, some parts of our website may function less effectively if cookies are disabled.
7. Disclosure of Personal Data
We may disclose your personal data to third parties where such disclosure is necessary for the purposes stated in this Privacy Policy, where you have provided consent, or where such disclosure is required or permitted by law.
Your personal data may be disclosed to our employees, officers, authorised representatives, related companies, affiliates, group companies, consultants, architects, designers, engineers, contractors, subcontractors, suppliers, project partners, logistics providers, IT service providers, website hosting providers, cloud storage providers, software providers, payment processors, banks, auditors, accountants, tax advisers, legal advisers, insurers, and other professional advisers.
We may also disclose your personal data to landlords, building management teams, mall management teams, regulatory authorities, government agencies, courts, tribunals, law enforcement agencies, statutory bodies, or other authorised parties where required or permitted by law, regulation, court order, official request, or legal process.
Where we engage third-party service providers to process personal data on our behalf, we will take reasonable steps to ensure that they handle your personal data appropriately and use it only for authorised purposes.
8. Transfer of Personal Data Outside Singapore
Your personal data may be transferred, stored, accessed, or processed outside Singapore where necessary for our business operations.
This may occur when we use cloud-based systems, group company platforms, international software providers, website hosting services, digital marketing platforms, data storage solutions, or third-party service providers located outside Singapore.
Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection comparable to the protection required under Singapore’s personal data protection laws.
9. Protection and Security of Personal Data
We take reasonable security measures to protect your personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal, loss, misuse, alteration, or similar risks.
These measures may include access controls, password protection, secured data storage, internal confidentiality practices, restricted access to authorised personnel, data handling procedures, system security controls, and the use of reputable third-party platforms and service providers.
Although we take reasonable steps to safeguard your personal data, no method of online transmission, electronic communication, or digital storage can be guaranteed to be completely secure. You are encouraged to take appropriate care when sharing personal data online or through electronic communication channels.
10. Accuracy of Personal Data
We aim to ensure that the personal data we collect, use, or disclose is accurate, complete, and up to date, especially where the data is likely to be used to make decisions that affect you or disclosed to another organisation.
You are responsible for ensuring that the personal data you provide to us is accurate and current. Please notify us as soon as reasonably possible if there are any changes to your personal data, including your name, company details, job title, email address, contact number, billing information, project information, or authorised representative details.
Where we become aware that personal data held by us is inaccurate, incomplete, misleading, or outdated, we may take reasonable steps to correct or update the information.
11. Retention of Personal Data
We will retain your personal data only for as long as it is necessary to fulfil the purposes for which it was collected, used, or disclosed, unless a longer retention period is required or permitted by law.
The length of time we retain your personal data may depend on the nature of your relationship with us, project duration, contractual requirements, warranty or post-project obligations, payment records, accounting requirements, tax obligations, audit requirements, legal compliance, dispute resolution, and legitimate business record-keeping needs.
When your personal data is no longer required for legal or business purposes, we will take reasonable steps to securely delete, anonymise, archive, or dispose of it in accordance with our internal practices and applicable legal requirements.
12. Access and Correction Requests
Subject to the Personal Data Protection Act 2012 and other applicable laws, you may request access to personal data that we hold about you and request information about how your personal data has been used or disclosed within a reasonable period before the request.
You may also request correction of personal data that is inaccurate, incomplete, or outdated.
If you wish to make an access or correction request, you may contact us using the details stated in Section 19 of this Privacy Policy. We may require sufficient information from you to verify your identity before processing your request.
We may charge a reasonable fee for handling an access request where permitted by law. If a fee applies, we will inform you before processing the request.
We may refuse, limit, or defer a request where permitted under applicable law, including situations where the request is unreasonable, affects the rights of another person, involves confidential commercial information, conflicts with legal obligations, or relates to information that we are not required to provide.
13. Withdrawal of Consent
Where we collect, use, or disclose your personal data based on consent, you may withdraw your consent at any time by contacting us in writing.
Upon receiving your withdrawal request, we will inform you of the likely consequences of withdrawing consent and will process your request within a reasonable period, subject to any legal, contractual, operational, or legitimate business requirements that may require us to continue retaining or processing certain personal data.
Please note that withdrawing consent may affect our ability to respond to your enquiry, provide services, process transactions, communicate with you, manage a project, maintain a business relationship, or assess your job application.
14. Marketing Communications and Do Not Call Provisions
We may use your contact details to send you updates, service information, promotional materials, company news, event invitations, industry insights, or other communications that may be relevant to your business relationship with us.
Where required, we will comply with applicable marketing communication requirements, including Singapore’s Do Not Call provisions under the PDPA. This may include checking the Do Not Call Registry before sending certain marketing messages to Singapore telephone numbers, unless an applicable exemption or consent applies.
You may opt out of receiving marketing communications from us at any time by using the unsubscribe function where available, contacting us directly, or informing our team that you no longer wish to receive such communications.
Even if you opt out of marketing communications, we may still contact you for service-related, contractual, transactional, administrative, legal, or project-related matters.
15. Data Breach Management
We take data protection seriously and will take reasonable steps to manage and assess any suspected or confirmed data breach involving personal data under our control.
Where required by applicable law, we will assess whether a data breach is notifiable and take appropriate steps to notify the relevant authority and affected individuals within the required timeframe.
We may also take measures to contain the breach, investigate the cause, reduce potential harm, review internal safeguards, and strengthen our data protection practices where necessary.
16. Third-Party Websites
Our website may contain links to third-party websites, platforms, tools, or services that are not operated or controlled by Lum Chang Brandsbridge.
This Privacy Policy applies only to our website, business activities, and the personal data we process. We are not responsible for the privacy practices, content, security, policies, or data handling procedures of third-party websites or platforms.
You are encouraged to review the privacy policies of any third-party websites or platforms before submitting personal data to them.
17. Personal Data of Third Parties
If you provide personal data belonging to another person, such as your employee, colleague, client representative, contractor, supplier, referee, emergency contact, or authorised representative, you confirm that you have obtained the necessary consent or authority to disclose that personal data to us.
You also confirm that the relevant individual has been informed of the purposes for which their personal data may be collected, used, disclosed, and processed, and that they have been made aware of this Privacy Policy.
You are responsible for ensuring that any third-party personal data you provide to us is accurate, complete, and lawfully disclosed.
18. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, legal requirements, technology, internal practices, or data protection obligations.
Any updated version of this Privacy Policy will be published on this page with a revised “Last Updated” date. You are encouraged to review this page periodically to stay informed about how we collect, use, disclose, and protect your personal data.
Your continued use of our website or continued interaction with us after any update to this Privacy Policy will be treated as your acknowledgement of the updated terms, where permitted by law.
20. Acknowledgement
By accessing our website, submitting your personal data, communicating with us, engaging our services, applying for career opportunities, or continuing to interact with Lum Chang Brandsbridge, you acknowledge that you have read and understood this Privacy Policy.
Where consent is required under applicable law, we will seek your consent before collecting, using, disclosing, or processing your personal data for the relevant purposes.